002Whether you're in the business of offering first mortgages or HELOCs, Equifax can help mortgage marketers identify new prospects, learn more about your existing customers, comply with emerging regulatory requirements and uncover new opportunities.

What's the Benefit to Your Business?

  • Reach the right prospect, at the right time, with the right product, via the right channel:

    • Access to the largest and most current data pool in the industry

    • Customized solution engineering tailored to your specific growth pattern, demographic or market segment

    • Highly targeted, refined lists

  • Get higher hit rates with:

    • Comprehensive data elements... all from one source

    • Custom and ready-to-use risk scoring models

    • Multi-sourced, national coverage

  • Facilitate efficient cross-selling of your financial services products (HELOC, credit card) when closing your mortgage clients with:

    • Access to real-time decisioning on clients who are qualified for other services and/or who may be in the market
Products and Services
TargetPoint Acquisition is a customized, automated prescreen tool designed to quickly and accurately pinpoint new account opportunities – daily, weekly or monthly.
DataPlus targets homeowners who have an immediate need to consolidate debt.
Loan Modifications is a high quality database used by mortgage professionals who seek to assist consumers in avoiding foreclosure through Loan Modification Programs.
PortfolioID for Mortgage and HELOC allows you to mine and leverage Equifax’s vast national database to obtain both the high level, comprehensive view of your portfolio and the highly detailed customer-level information you require to drive your business.
ARM Predictor helps identify consumers with a high or low statistical probability of holding an ARM and can be combined with credit decisioning attributes to provide the information you need to refine your strategies, both within portfolio risk management and account acquisition campaigns.