Account Cross-Sell/Up-Sell During Loan Origination

002How do you identify and sell additional services to customers who can afford them, when they are most likely to purchase? Loan origination is perhaps the best time to capture further business.

Equifax Decision 360 can be seamlessly integrated across all sales channels, empowering you to gain greater wallet-share through unmatched insight into consumer credit capacity, buying behavior and timing. A true 360° consumer view of employment, debt-to-income, and disposable income can help you establish what your customer can afford, while a segmented, automated approach to risk assessment can help you pinpoint the right offers.

How can I reach customers with appropriate offers when they are most likely to buy? Drive more revenue from qualified consumers?

  • Evaluate against risk profiles of your best customers, and align additional offers with income and capacity/propensity to pay.

How can I ensure that I offer the right products to each customer, yet still treat them fairly?

  • Automate lending and account segmentation strategies for alignment with risk profiles, business rules, policies and processes, industry best practices and regulations.

Deepen existing customer relationships and enhance customer service?

  • Segment customers according to risk profiles, income and capacity to pay; offer appropriate product/services at the right time.
Products and Services
InterConnect for Account Acquisition includes a comprehensive set of products to streamline the application and risk decisioning process, as well as support ongoing change control and strategy development.
InterConnect Direct allows you to quickly open new accounts across all sales channels, with centralized processing and decisioning that access all the right data sources.
Technology Services Loan Origination: Lenders walk a tightrope. You are continually trying to balance risks with profitability — and lending capacity with staff productivity.
Technology Services Cross-Sell: Financial institutions are under pressure to sell more business to existing customers.