Account Acquisition

002To ensure your business's growth you need effective solutions for finding new customers and gaining increased revenue from your existing ones. Often, the process of attaining prospects is extremely costly and time consuming. Equifax can help you evaluate market potential, find and reach the right businesses, minimize the waste of communicating with the wrong ones and increase response rates. We can help you to analyze and measure responsiveness of your acquisition campaigns over time through our outsourced solutions enabling you to refine programs and maximize marketing spend. To learn more about Equifax’s Commercial Marketing Services, click here.

Benefits to you:

  • Evaluate market potential before deploying resources on marketing campaigns
  • Identify and reach high potential prospects (including the SOHO market) via our rich business marketing database
  • Qualify prospects by scrubbing lists against your credit criteria
  • Screen your consumer customer lists to identify potential business owners for targeted offers
  • Gain a deeper understanding of your customer profile to help you target the most responsive prospects

Solutions we offer:

  • Market assessment and strategy development
  • Customer profiling analysis
  • Business prospect lists
  • List cleansing and scrubbing
  • Custom marketing scores
  • Prospect marketing database design and hosting

From strategy development to list generation and screening, Equifax offers a portfolio of marketing solutions for business-to-business marketers.

Products and Services
Commercial Insight provides a new level of business intelligence that will help you assess your risk, wallet share and market share.
BusinessClass List Builder a multi-sourced business marketing database that can provide unique, fresh leads to help you acquire more new customers.
Risk Filter improves the effectiveness of your marketing campaigns by purging high-risk businesses from your prospect lists before you spend valuable marketing dollars
Small Business Owner Index offers critical insight into the probability that a consumer is also a small business owner.